We’re back with another lovely episode of Perception.
What we have learned so far
In the previous episodes, we have been discussing the importance of knowing and understanding your audience. We went on to expand on how you can identify your audience. We found out that it’s actually no big deal. How it is done and the length of time taken depends on the importance of your presentation being successful. Then, I introduced us to the next stepping stone of the IDARE procedure: Audience Analysis. I showed means of analyzing your audience and further explained its importance.
That being said, today we are moving on to the final IDARE stepping stone – Research.
What is research?
This is the “systematic investigation to establish facts” (as taken from a regular dictionary).
This step is quite similar to that definition. However, in this case, it’s not only to establish facts. But also to find out how your presentation can be strengthened by these facts.
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How can you carry out research?
You can find resources online that could help make your staging stronger. Examples could include: attractive photos relating to your topic, PowerPoint displays, info-graphics, etc.
Instead of getting these resources (such as PowerPoint displays and info-graphics) online, you can create your own. That is if you have the time.
Another great source of resources would be the library. You can access additional information that can make your speech more interesting. Things like unusual facts, amazing records and unheard of feats are bound to grasp attention.
Which do you prefer – Secondary or Primary research? Let me know in the comments below.
One Brief Notice
Every step of the IDARE process has a role being played by “research”. When identifying your audience, you “research” about their demographics. For audience analysis, you “research” about their psychographics. For the final part, you “research” on how to execute your presentation in the best possible way. And you add extra information to it if necessary. So you see: Research is the foundation of the IDARE process.
When you do your research properly, everything becomes clearer and much easier.
Each section of this foundation is equally important. If you identify the wrong audience, your analysis and research will be useless. Because in the end, your goals are underachieved. You can identify the right audience but still fail in execution (by making the wrong analysis).
“If you want to do something, do it to the best of your ability or don’t do it at all.”
“There are two levels of achievement: optimum and perfection. Aim for perfection but at least, make sure you hit the optimum mark.”
Go into that conference room or venue of speech (in the classroom, living room with your parents, etc) with confidence. Relax, take a deep breath and speak.
I know you have had a lovely experience because I have. Watch out for our next series on controlling how people see you – KNOWING YOURSELF.
This is Perception.
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